Central Sales

Central Sales Division of SMS group China consists of locations in Beijing and Shanghai. Its main task is to cooperate with SMS group companies in their sales business in China market, to assist them in their equipment trades in China and to promote RMB businesses of SMS group’s imported and localized equipment in China.

Central Sales Division of SMS group China has a sales team with great knowledge of SMS group’s products, clear understanding of customers’ requirements and rich experiences in project construction. For years, this team has participated in almost all important construction projects in China’s steel and non-ferrous industries, and has achieved more than half of the order intakes for SMS group.

Our products cover all required equipment of the entire metallurgical process chain:

  • Steelmaking equipment, SAF, Secondary metallurgy equipment, turnkey complete plant or single units for carbon steels and stainless steels;
  • Continuous casting equipment;
  • Hot rolling equipment, including continuous hot rolling line, rolling equipment for steel/aluminum plates, steckel mill, CSP® and USP (thin slab continuous casting and rolling production lines);
  • Cold rolling equipment, including single stand and tandem cold rolling lines for steel and non-ferrous strips;
  • Strip processing lines, including pickling line, continuous annealing line, hot galvanizing line, color coating line, Zink electroplating line, Tin electroplating line, Chromium electroplating line; Silicon steel processing lines, including normalization pickling line for oriented silicon steels , decarburization coating and stretching units; Single equipment including Fontaine air-knife, Duma-Bandzink air-knife , and Duma-Bandzink oiling machine. In addition, SMS group’s Drever International provides furnaces for the above mentioned strip processing lines.


Central Sales Division of SMS group China will cordially offer to you consultations for green-field projects and modernization projects, establish for you timely relationship with SMS group Headquarters and help you to get the best solutions for improving your corporate competitiveness.